Companies today need to look beyond the usual rewards and health & wellness programs to create a happy workforce. Employees today are looking for an engaging work environment, wherein they can prosper, grow and have fun. Thus, companies should aim at creating an inspiring and motivational work culture that helps drive employee engagement. The benefits...
Point of Purchase has always been a popular in-store marketing/advertising technique. It helps capture the attention of the target audience and drives conversion. POP displays can be either digital or printed material, depending on the product or merchandise being promoted. They are a highly flexible marketing/advertising tool that can be added/placed in any area of...
One of the most effective ways to boosts sales of products in retail stores is to invest in Point of Purchase (POP) displays. This promotional tactic can help you to not only introduce your products to your customers in an engaging & interactive way, but can also encourage them to try a particular product, which...